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Overview: Achieving Extraordinary Health

Merriam Webster’s Dictionary defines the word “ex-tra-or-dinary” as…

Going beyond what is usual, regular or customary. Exceptional to a marked extent.

What is Extraordinary Health? 
When an individual goes beyond what’s usual, regular or customary in their daily choices to improve their physical, mental and financial health so they can live an exceptional life to a marked extent. 

Pursuing Extraordinary Health is similar to climbing a mountain.  It’s not easy and there are many different paths you can take, but the habits and principles of climbing to the top have remained the same since the beginning of time.

I want to share with you a simple and specific path you can follow to learn, adopt and enjoy healthy habits inside a 28-Day Extraordinary Health Challenge to help you lose weight, get fit and climb Extraordinary Health Mountain.

Ordinary Health in America
OverweightfamilyatparkOver 300 million people live within the borders of the United States of America but studies show that only 5% of Americans are truly thriving in Extraordinary Health while the masses simply survive. 

If you look closely at the statistics, it’s hard to escape the conclusion that America is headed in a downward spiral.  In many of the areas the U.S. was once considered number one in the world, we have now fallen to record lows.

Epidemic of "Ordinary Health” in America:

• Over 66% of all adults in the U.S. feel are overweight and/or obese.  If the current trends continue the number will increase to 83% by 2030.

• 60% of Americans don’t exercise for at least 10 minutes a day (25% live sedentary lives with little to no activity).

• Over $2.3 Trillion dollars a year is spent on health care while our overall health continues to decline as a whole.  The U.S. now ranks 43rd in the world in overall health (lowest among all industrialized nations).

• 70% of working fathers and working mothers report they don’t have enough time for their children and life balance to maintain relationships.

• The U.S. now ranks 9th* among industrialized nations in the percentage of its citizens who have at least a high school degree, and 7th* among countries with citizens who hold a college degree. (* We were #1 in both categories just 20 years ago!)

• A decline in job satisfaction across all income brackets over the previous nine years. 

• 25% of American workers admitted they are just "showing up to collect a paycheck”. 

• The national consumer debt is now over $2.2 trillion (double the amount in 1994) and the national savings percentage is NEGATIVE 0.5%.* (* First time since the Great Depression that the savings rate has fallen below zero percent.)

If you find these statistics alarming and you see your current situation included inside these statistics, don’t get discouraged.  I will reveal the practical steps you can take to improve your life significantly in the next 28-Days and start you on a journey to change your life! 

My Story
I’m a Certified Health and Lifestyle coach. I assist individuals to lose weight, get fit and achieve extraordinary health.  The coaching strategies I use come from the specific ideas I’ve learned, adopted and implemented to lose almost 100 lbs in 6 months.  I've improved every aspect of my life (body/mind/finances) with these tactics so I speak from personal experience. Since I got healthier, I have coached thousands of others on these same strategies to help them achieve their own health and fitness goals.  I’m 100% confident these same principles and strategies can help you to live your dreams and change your world significantly if you will simply apply them to your life.

The word “Coach” comes from the word “Kocs” which is a town in the country of Hungary.  Kocs was the first town to develop horse drawn carriages that acted as stagecoaches.  These stagecoaches took people from where they were at to wherever they wanted to go.  I don’t know where you’re at today with your health or where you’d like to go but I’m confident if you have ever dreamed of getting healthier and struggled with achieving those dreams; the ideas and stories I share will help get from wherever you are today to achieve your goals. 

Astros-Dave I grew up in an ordinary family who loved to eat for entertainment but didn’t necessarily like to run for recreation (like most American families).  As a kid my uncle took me out for the day and when he returned me to my mom he said I was like a trash can…you could step on my foot and my mouth would open!  My mom and grandmothers were loving women who showered their love on me through food.  You could say I was loved greatly by these wonderful women.  I enjoyed the “entertainment” that came from their tasty meals and it was just plain fun to eat. 

One of my grandmothers’ had a home resembling a Gingerbread House.  Everywhere you turned there were candy dishes and treats to snack on.  If you sat down anywhere in my Grandma’s house and you could not reach a bowl of M and M’s or Reese’s Peanut Butter Cups, you were not at my grandma’s house!  Going to my Grandma’s house for a week during Summer vacation was a real “treat” but typically put on 10 lbs for every week I was there.

For as long as I can remember I have always loved to eat.  I ate when I was hungry, tired, mad, sad, glad, etc. but because I played sports it somehow seemed to be okay at the end of the day.  I didn’t particularly like being the fat kid but because I was athletic, I was able to use my size to my advantage.  My grandfather played football at the University of Southern California (USC) and I looked up to him as a hero.  My dream as a kid was to play for USC and to one day play professional football. 

Due to my rebellious attitude and inability to focus on my academic opportunities, my parents enrolled me in a small private high school where we played 8-man football until my senior year.  This meant we were about 3 players short of a good football team.  When I graduated from high school I can remember weighing myself and I had hit an all time high of 327 lbs. I was considered a standout athlete during high school but unfortunately I was not recruited by USC (or any other major universities for that matter) so I ended up going to a Jr. College in hopes to get a football scholarship. 

Barnstomer business card After a year and half at Orange Coast Community College I landed a full scholarship to play for the University of South Dakota (they’re known as “USD” not “USC” so I was only one consonant off from playing at USC!) Regardless, I enjoyed my time there and I became an All-American Offensive Center.  After graduating I decided to pursue my dream of playing professional football and ended up playing for 4 years on a team called the Iowa Barnstormers of the Arena Football League in Des Moines, IA.

While the Arena Football League wasn’t the National Football League it gave me an opportunity to play professional football and I was appreciative of the chance to live my dream.  I ended up becoming the offensive center for the Barnstormers at the same time when Kurt Warner, the 1999 NFL and Superbowl MVP, played with the Barnstormers which has made for good conversation these past few years. I’ve actually convinced many of my friends had it not been for me hiking the ball to Kurt he’d never been in the NFL or Dancing with the Stars but that’s a whole different story!

In 1998 after 4 years of competing against some of the top football players in America, I suffered what a lot of experts called “a career ending lack of talent” and decided to transition into the world of sedentary corporate America.  As I got older, I exercised less and I got busy with life.  I got married, had 3 beautiful kids and became focused on achieving career and financial success.  While I retired from professional sports, I never retired the bad habits I developed over the years of over eating and poor nutrition.  I continued to take on buffets and make the restaurant owners cry “mercy” or lock the doors before I could enter.  I would eat the same amount as when I was a professional athlete but I just didn’t exercise like I should have to burn it off the excess calories. This led to me sliding into what I call the “River of Ordinary Health”.

Like many Americans, I found it enjoyable to eat unhealthy or healthy foods that tasted great in large quantities.  I ate foods high in sugar, fat, salt and other unnatural food chemicals because they tasted pretty spectacular. I lived to eat vs. eating to live. Rafting the River of Ordinary Health was an experience I looked forward to as it had become a big part of my fun, entertainment and recreation. 

DavidandFamInBellaVista-sm This led me to go from former professional athlete to being obese and out of shape. Amazingly, I had no major symptoms from my bad habits from a medical perspective.  Doctors now call this being “non-sick”.  I wasn’t healthy and I wasn’t sick but I slowly I began to drift away from certain activities because of my health and because of the way I looked or felt. For one, I stopped enjoying going to the public pool to swim with my kids (primarily because when I took off my shirt I’d scare some of the women and confuse the babies)! 

In 2007, I went over what I call “Ordinary Health Falls”.  Going over “Ordinary Health Falls” is a term I coined for the experience when anything negative happens to you because of your unhealthy habits (starting with symptoms, increased pain, a diagnosis of a disease, medications or surgery being prescribed and eventually pre-mature death). 

David-Before-sm Everyone who doesn’t practice healthy habits will go over “Ordinary Health Falls” at some point in their life but those who those who are unhealthy (primarily those who are overweight and obese) will do so sooner vs. later.  It’s not a matter of “if” but rather “when?”  My “falls experience” happened while I was playing basketball and goofing around with some friends.  I ended up injuring my back and the pain was significant enough I had to stop playing.  I went to multiple health professionals find relief but the pain wouldn’t go away.  One day the pain was so bad I ended up in the emergency room at the local hospital. 

The doctor gave me some medications and I used the medications to get through life with back pain.  I used the “meds” as a way to survive as I never thought I had a simple answer to truly learn to “thrive” in life.  When I came back to refill the prescription the doctor told me to I needed to get an MRI as it seemed to be a bigger issue than just a pulled muscle.  Upon further review it came to my attention that I needed back surgery and I would have to fix what could have possible been prevented if I wasn’t overweight and out of shape. 

Unfortunately, I hit the snooze button on the wakeup call to get healthier after the surgery and I didn’t do anything about my weight and I didn’t properly rehabilitate myself.  6 months later I reinjured my back again and had to do the surgery all over again!   After two back surgeries in 2007 (and a $7,500 deductible) the wakeup call to get healthy got so loud I couldn’t ignore it any longer.  I knew I needed to do something but I just didn’t know what to do. 

I had done lots of fad diets, 12-week exercise and weight loss programs and a myriad of positive thinking courses to get to a healthier spot but none of them worked long term. I lost the weight I always put it in a place I could find it!  The only weight I really lost on any of the programs was the money in my pocket.  I felt like a failure and I came up with a million excuses of why I couldn’t do it (big boned, slow metabolism, too busy, etc.). 

In December of 2008, I was speaking to a friend named Kevin and he mentioned he lost 50 lbs with a health coaching program and he said he learned to keep the weight off.  This got my attention.  I showed an interest in his story because Kevin was a former athlete and I saw my story in his story. I thought if Kevin can do it so can I.  Kevin challenged me to 28 days of change and to think about developing healthier habits and living a healthier lifestyle vs. just “losing weight”.  

DavidBush-BodyshotCasual-sm I was ready to do something so I accepted his challenge.  I followed the plan he did closely and embraced the Habits of Health prescribed by Dr. Wayne Andersen, the co-founder of the program and best selling author of the book titled "Dr. A's Habits of Health".  I simply made small steps up the mountain to live a healthier lifestyle and in 28 days I was significantly closer to where I wanted to be than when I started and I was impressed with the results. I decided to continue the journey for another 28 days and was equally impressed. Six months later I reached a peak on the mountain.  I had lost almost 100 lbs and I weighed less than I did when I was in the 7th grade!

This experience got me thinking about all the other people out there who were floating down the “River of Ordinary Health” who were facing the same challenging circumstances as I was.  I believed these individuals could have similar success like I did if they just had a coach to challenge them and a simple path to follow to get them started on their journey. 

I started inviting others to accept a 28-Day Extraordinary Health Challenge and I began coaching a few friends and family members on how to develop the Habits of Health using the system Dr. Andersen created.  These individuals found similar success and because of their success other people around them accepted the 28-Day Challenge and the revolution began!  You’ll see some of their stories of these individuals and I hope they motivate, educate and challenge you to get healthy.  I hope you become inspired to live the life you were created to live and you lead the way for others to follow. 

Preparing for the Journey

Extraordinary Health Mtn and River 
Evaluating your health 
As you look at this picture do you see yourself rafting the River of Ordinary Health?  Are you dealing with the pain caused by going over Ordinary Health Falls?  Are you camping out in the Valley of Complacency or in a Comfort Cave somewhere short of your peak performance?  Or are you climbing Extraordinary Health Mountain?

Determining where you are, where you want to go and why you want to go there are the most important thoughts one can process in their journey to Extraordinary Health.  How you’re going to get to where you want to go is less relevant as long as you’ve clarified where you’re going and you’ve made the fundamental choice you’re going to do whatever it takes to get there.

How do you want to live your life? 
I’ve learned each of us differs from what we want to be, do and have in life.  Some individuals don’t want to be bothered with the strategies to climb Extraordinary Health Mountain and the benefits associated with the ascent.  They are too busy rafting and enjoying the rapids.  I can’t blame them or be mad at them as I too shared their perspective.  Many friends, family members and strangers called out to me and shared with me about the dangers of rafting the Ordinary Health River and living an unhealthy lifestyle but I just wasn’t ready to listen.

Unfortunately, some individuals won’t ever make an effort to “swim to the shore” and try to live a healthier lifestyle and some are willing to do everything they can to make it happen.  It’s all a matter of choice and perspective. Earl Nightingale once said if you’re not interested in apple pie you’re probably not interested in the recipe for apple pie.

But then there are people like you who are looking for simple answers to a challenging situation.  I’d like to invite you to participate in a coaching process to experience what it may offer you in hopes that it makes a difference in your life.  The strategies I share with you may not be for you or it could be the exact process you’ve been looking for to help you overcome the challenges you’ve faced.  You’ll have to make the choice based on your own perspective.

In the end, achieving extraordinary health requires a person to change the way they think and act.  They must make a fundamental decision to become a “mountain climber” vs. a "river rafter" as anything short of this will lead them to slide back into their old rafting lifestyle in less than 2 years (based on the research done by the National Weight Control Registry stating 85% of formal dieters fail and gain their weight back in less than 2 years).

So, are you ready to accept the 28-Day Challenge and learn the habits to achieve Extraordinary Health?  If so, let the journey begin and check out our Extraordinary Health Coaching Program today!

Click here to read more on the habits to achieve Extraordinary Health

Habits to Achieve Extraordinary Health

The "Ordinary Health" Epidemic and How to Evaluate Your Current Reality


Encourage yourself daily on why you’re pursuing optimal health

Eat a healthy meal (or snack) and drink 8 oz. of water every 3 hrs

Exercise 30 minutes a day and T.R.E.A.S.U.R.E. an active life

Energize your body with more sleep, support and stress free living



Expand your life plan, build action plans and review them regularly

Engage in living an On-Purpose ® life

Educate your mind and learn more to achieve more

Enrich your life by leading others to extraordinary health



Excel with an entrepreneur mindset and be the CEO of You Inc.

Earn more by becoming more valuable to the marketplace

Eliminate your debts and pursue financial independence

Explore opportunities to grow your income, assets and significance



Ready to Go Back To School?

Today was our three kids' first day of school and it dawned on me that today would be a great reminder for all of us to think about how many books, articles, blogs, etc. we've read on the topic of living a healthier lifestyle since high school. 

I've heard 50% of Americans have never read 1 book (regardless of topic) cover to cover after graduating from high school so I'm assuming a large percentage of my health coaching clients haven't "hit the books".  How about you?  

While I wasn't a book worm in high school, I've learned from my mistakes (well some of them at least) and I now embrace reading more than ever before.  I heard a speaker once say "Leaders are readers and the more you read the more you learn. The more you learn the more you become.  The more you become the more you can achieve and the more you achieve the more you'll want to read!" 

Albert Einstein also said "We can't solve problems by using the same kind of thinking we used when we created them."  I use this quote quite often when challenging clients to learn more and achieve more with adopting the Habits of Health.  

You can lose weight with diets and exercise but if you don't know how to live a healthier lifestyle and enjoy it, you'll add the pounds back on and slide right back down the mountain to where you started off.

Some of my coaching clients feel they know how to live a healthier lifestyle once they've lost weight but most really don't know how to live a healthier lifestyle long term unless they've fully committed to the coaching and learning process.  The National Weight Control Registry says 85% of dieters gain their weight back within 2 years of losing it without behavior modification so statistically speaking the odds are stacked against the dieters before they eat anything healthy or start their exercise program.

The ones who don't read and study up on how to live a healthier lifestyle are the ones who struggle to lose weight or they're the ones who add the pounds back on.  Most of us simply don't know what we don't know and if we want sustainable weight loss for a change we're going to have to "change" what we know.