The Crazy Ones, Rebels, Misfits, and Troublemakers
Dream Job: Rock Fantasy Comes True

Flipping the Traditional Sales Funnel

Most entrepreneurs and sales professionals I talk to on a daily basis are always looking for the next "shiny" marketing strategy and they skip right on past the one that makes the most sense.  Watch Seth Godin, marketing expert and best selling author of The Purple Cow, as he explains how every salesperson needs to "Flip the Traditional Sales Funnel" concept to improve gain more customers and sales...

I've created a Marketing Grid that I use inside our Executive Coaching Program that helps entrepreneurs and sales professionals to build a marketing plan that leverages their biggest asset (clients) first and then gradually moves towards consumer direct marketing strategies.  Don't focus on generating new customers until you've taken care of the one you've got (or gotten in the past).  My motto is and always has been "take care of those who take care of you".  If you do this you'll have the ultimate sales system and a business that will run because the business model works (not because you work all the time). 

Keep dreaming them big dreams!

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